Ecoglo / New Zealand / 2023Positioning a leader in emergency lighting.
This campaign used a two pronged approach to imagery. Firstly, appealing to architects and facility managers, we selected imagery that shows the integration of effective safety signs into existing structures and designs. Quality photographs of facilities currently using Ecoglo’s signs shows credibility and real-world application, reinforcing the trustworthiness of the brand. Secondly, we included high-contrast close ups of signs glowing in the dark, to capture attention, and display the practical advantages of the product.
This ad campaign is straightforward and impactful, simply presenting facts about the business and product. Ecoglo is proudly a Zero Carbon business operation, and their self-charging exit signs are as green as they come, with no batteries to replace. They prioritise safety with zero downtime, fifteen year warranty, reliability, and certifications. Plus, they're cost-effective. Simple choices, big benefits for clients and the environment.
The ads were strategically showcased across social media platforms and web banners, reaching a receptive audience through our targeted online campaign.
