Ecoglo / New Zealand / 2023Ecoglo New Zealand
Self-charging LED exit-sign advertising campaign
Banner ads
Social media advertising
Through a strategic advertising campaign, our goal is to position Ecoglo as the go-to solution for facilities seeking unparalleled reliability, energy efficiency, and safety in emergency lighting.
Imagery
This campaign used a two pronged approach to imagery. Firstly, appealing to architects and facility managers, we selected imagery that shows the integration of effective safety signs into existing structures and designs. Quality photographs of facilities currently using Ecoglo’s signs shows credibility and real-world application, reinforcing the trustworthiness of the brand. Secondly, we included high-contrast close ups of signs glowing in the dark, to capture attention, and display the practical advantages of the product.
Messaging
This ad campaign is straightforward and impactful, simply presenting facts about the business and product. Ecoglo is proudly a Zero Carbon business operation, and their self-charging exit signs are as green as they come, with no batteries to replace. They prioritise safety with zero downtime, fifteen year warranty, reliability, and certifications. Plus, they're cost-effective. Simple choices, big benefits for clients and the environment.
Campaign in action
The ads were strategically showcased across social media platforms and web banners, reaching a receptive audience through our targeted online campaign.
Results?
