Sharing the gift of life-saving skills.
First Class First Aid / New Zealand / 2022
Each year, over 140,000 adults and children die in preventable circumstances due to a lack of proper first aid training. With this statistic in mind, we worked with First Class First Aid to share the gift of life-saving skills.
Central to our campaign would be Remy and Scott, whose story would serve as a sobering reminder of exactly how critical first aid skills are for all.
Broadcast and traditional media would form the basis of our campaign, serving as excellent platforms to share the story of Remy’s survival. Digital media would work to reinforce these traditional formats.
