Helping thousands of people to recognise the moments they may have been missing out on.
OCP / New Zealand / 2022
As one of the country’s top EAP providers, OCP has had a hand in improving the lives of New Zealanders for years. Seeking a way to positively impact an even greater number of Kiwis, OCP tasked us with creating a campaign that would let people know exactly where they could find support.
We know how in the midst of day-to-day life, it’s easy to become caught up in negative emotion. We decided to focus our campaign on reminding struggling Kiwis that small moments of joy are actually more common than you think, if only you can stop and look for them.
Out-of-home media and digital channels delivered our messaging alongside social and printed media efforts. We launched our campaign with high-exposure billboards to serve as a drive-by touchpoint in support of our digital and more traditional campaigns.
The exposure generated by digital and out-of-home channels impacted OCP’s website and app traffic dramatically. We witnessed an 868.8% increase in website visitors and a 1258.1% rise in app activity compared to the previous two months.
