Spreading the word about a local gym.
Culture Fitness / New Zealand / 2022
With an emphasis on support, encouragement, and community, Wigram Culture Fitness has built an environment in which its members love to be active. To help a greater number of people share this love for fitness, we needed to get the word out about this unique wellness experience.
This distinct approach formed the basis of our campaign, through which we’d highlight the gym’s supportive community of members and trainers, stunning facilities, and flexible joining options.
We directed our messaging through both digital and traditional platforms, which allowed us to capitalise on the gym’s already established social media presence while simultaneously capturing new audiences in the Wigram community.
In addition to a local brochure drop, our digital efforts also generated almost 150,000 impressions, reaching close to 50,000 individuals in Wigram and surrounding suburbs, and lead to almost 80 new members in a single month!
